Many marketers face in the door, I do not know where to start, ask me if I could teach there?.
Colleagues always give me problems, what know-how to deal with them? . .
Countless times in the face of such questions, uh, sales of like a clap, camera, as soon as you press the shutter can lap Pat, scientific and artistic quickly with Crystal, looks at the magic.
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Many sales manager will play jiujingshachang face plate, lessons from the lips of his said: don't expect any shortcuts, success and performance can only come from hard work. The Sales Manager is the result of the magic comes from the arduous process, from this point, the Manager then 100% correct.
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However, sales of do something like lap Pat lap of clap, camera: successful results from science and art of the perfect combination. Sales of science itself is a system of science, but their operational and practical process is an art. Like the look, the camera itself is the crystallization of the science and technology, and the photographic process but is a highly artistic activities.
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Sales and clap, the difference is the camera, the sales of natural science and art is not a moment to feel isolated and clap, scientific and artistic photographer feel can be separated. Sales to sales, if you really exist, what trick may only exist in the salesman on the sale of scientific laws and the art of interpersonal relationships was fully integrated into the grasp and. ..
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Chinese salespeople often said that doing business in the Chinese market, depends on human relations, and the other is false. Do you have acquaintances can pull relationship can be in the market. This is the truth, but just one aspect of truth. If I ask, if you sell one of his friends are harmful to the product, your friend to friend and buy your product? this description, even if the relationship with a friend, you must also conform to the basic product requirements as a condition of each other.
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In fact, it was a successful sales depend on human nature pattern: people are rational and emotional body of sales success depends on the sales staff will use the customer's rational judgment and feelings tend to sell their products and services.
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As a science, sales arise. For example, successful sales must follow the established customer base, and preliminary contacts with customers, identify customer needs, to meet customer needs, facilitating transactions and follow-up services and so on a series of steps to make the sale. This process if you upset, reverse, or any step fail, it will be very difficult to go beyond a certain level, the more successful.
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For example, only in accordance with a certain way to layout and implementation of sales platform, can guarantee the performance of today's and tomorrow's performance are connected to each other and form a continuous rise in ensuring that performance in a straight line; for example, effective marketing communication including some essential step, the lack of these steps will definitely affect the salespeople and customer communication effectiveness between the, thereby affecting sales.
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But how in every stage of the sales can go to local, according to the customer's rational judgment and feelings tend to favour sales of boot, but is a master but in personal art. Because despite the fact that people are rational and emotional bond, and people exist. Western proverb: honey, might be another man's poison. As the sales staff, we must be able to sense what is a customer of honey. . . Human nature law and marketing theory in real life will change for 10 million kinds of situation, and ask Seller with 10 million kinds of ways to win success. .
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This door PREMIER for sale magic, no one dared to Paizhexiongfu that today you press the shutter, get the order tomorrow. However, no performance can only come from the combination of science and art sales process. Sales staff on the sales process the more perfect grasp of science and art, combined with the more fully, the more orders, this is an ironclad commitment. .
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