Hood "PREMIER" false advertising baked whole story. .
Consumers purchase clap, call them producers show advertising fraud.
February 6, "Life" section of broadcast, "Lai Ying difficult now PREMIER" program, said that some consumers lured by advertising, purchased PREMIER DV9000, but did not expect, but after use disappointed. In the ad, DV9000 has a 6 million has been billed a pixel, DVD-quality fashion products. However, consumers said not only could not photograph the effect of advertising, also found that the DV9000 has many problems. .
Consumers call the bait.
Mr Leung, Nanjing, Jiangsu Province, after seeing ads bought a DV9000, advertising, said the effect of DVD video can be achieved, however, Mr Leung did not expect, how their attempt to reach the kind of advertising that effect. .
Mr. LEUNG: DV9000 filmed my two children playing, the color yellow, not the original color, children face could not read, the deficiency of sharp, contour is simply not clear.
Similarly, Jiangsu Wuxi, Kim also saw DV9000 ad:. .
Mr. King: was I was.
DV9000 ad deeply attracted Mr. King, he could not stand the temptation of advertising, spent 1,880 yuan to buy a 1 PREMIER DV9000. The same as the ads say, Mr. King received a lot of gifts, although the only palm size tripod, but the effect of photography and advertising, said it's a big difference. .
Mr. King's wife: the photographs of a wash out and I was angry, photos like a ghost, is a black circle around, take a look at the angry, tore up a lot less 150 Yuan camera.
Why DV9000 will make these effects? Kim careful not willing to control sheet, the camera transferred to the high image quality, in order to avoid screen virtual shadow is caused by their own hand tremor, Mr. King made a special gift from a tripod with fixed camera took a few, this time ? Screen is still not clear, reddish face, a large reflective forehead. , Portrait head around the virtual shadow. .
Look at the ads, Mr. also notes, advertising photos were taken in the outdoors. The sky kite is so clear and crisp, Mr. King did not give up and try to shoot outdoors, effect or not.
Mr. King: leaves a clear no, virtual video telephone poles, advertising kite that will fly overhead, all film is clearly enlarged several times, you can shoot it? Can take very clear it? This is not deceiving you? . .
From the use of clap, Mr. DV9000, do not shoot a clear, beautiful photos, Mr. King regretted credulity that advertisement.
It appears that Mr King and Mr Leung are to be on television advertising to 忽悠 the. So, the DV9000 is exactly what kind of products? Seductive ads that how the baked it? On the day of broadcast, the reporter went to the Health and Trading Co., Ltd., Guangzhou, Hong. .
Businesses recognize the advertisement exaggerate.
Kim hands of the sales in accordance with the certificate of the company address, live reporter went to the North of Nice Guangzhou Tianhe District Court. From the exterior view, this is a residential building, in the eighth floor, the reporter turned to find students in Guangzhou Hong Trading Co., Ltd.. Front desk staff of the company to us DV9000 good sales. .
Guangzhou Wang Sheng front desk staff: we are millions a month, we added is a national distributor DV9000, whatever you want to sell DV9000, to get the goods from us.
Display cabinet in the product, we again see the PREMIER DV9000 and related gifts. Then find the company's after-sales manager, Meng Nie. Nie Jingli journalists of Mr. King first used the camera to shoot a few pictures, then put the computer point of view results. Looked at his hand photographs, Nie how do you say? . .
Q: did Rita DV9000 can reach 600 mega pixel?.
Guangzhou Wang Meng Nie Johnson after-sales manager: can not. .
Even the Guangzhou Wang Sheng company's own staff took this picture of the product shot out are not satisfactory, in order to achieve the effect of advertising on even more difficult. When we ask for a refund, NIE Manager but that old saying: you can only change can not be refundable. This product has 600 mega pixel? DVD picture quality can be achieved? Guangzhou City Administration of the company were investigated.
7 February morning, the reporters follow the Tianhe District, Guangzhou City Industry and Commerce Bureau of the law enforcement officers Trading Co., Ltd., Guangzhou, Hong health. From the company's business license, we understand that students Trade Co., Ltd. Guangzhou Hong Lin Xianghuang corporate name, the company's registration date is March 26, 2005, scope of business is wholesale and retail trade. In the interview, for after-sales service of Niejing Li told reporters, Guangzhou, Hong health company from that day on, they begin to operate P Li Hua Technology Co., Ltd. Foshan production PREMIER DV9000, and that the ad is since then in various places television broadcast. .
Advertising on DVD-level can be achieved DV9000 picture quality, Mr. facing our NIE said?.
Guangzhou Wang Meng Nie Johnson after-sales manager: This is a dynamic video, we actually shot format is 330 lines, the state provides the minimum standard DVD's 380 lines, 50 lines in the middle distance. .
Follow the NIE Manager, was Lisa DV9000 video effects to DVD picture quality, and that the advertisements say another attractive publicity and?.
Advertising: 600-megapixel digital photos ... .... .
DV9000 actual is 600 mega pixel?.
Guangzhou Wang Meng Nie Johnson after-sales manager: DV9000 result is 300 million light-sensitive components CMOS interpolation to 600 million pixels. .
Q: what is the difference?.
Guangzhou Wang Meng Nie Johnson after-sales manager: the difference is through a calculation method for a number of pixels photo enhancement. .
According to NIE Manager, was Lisa DV9000 actual effective pixels only 300 million, and the advertisements say 600 pixels is the use of a software upgrade. For clap Lai DV9000 advertising, said NIE Mr..
Q: whether the effects of video advertising is exaggerated? . .
Guangzhou Wang Sheng company after-sales manager NIE bang: might have a little more.
Q: This kind of exaggerated advertising would be misleading to consumers is the role? I would like to ask you a direct answer to my question. .
Guangzhou Wang Sheng company after-sales manager NIE bang: there may be a little.
"A little exaggerated, a little misleading," said the phrase out of his mouth from the business is so calm, but is a little exaggerated business, a little misleading for Mr. King, Mr. Liang and more consumers are paying per person a cost of nearly two thousand dollars, but operators have used this little exaggerated, a little misleading made huge profits. .
Professionals tell us, using the camera, the body is made up of one image dots, called pixels, interpolated by the software, in a real shot to the next pixel and then copy a same pixel point to the copy of the pixel is not an actual pixel points captured. This in itself is only 300 000 pixel photos into a 600 million pixels, in numerical, pixels are improving, but it proved to be at the expense of clarity of the picture.
Survey manufacturers. .
Business and law enforcement personnel in Guangzhou Wang Sheng company to conduct investigations, decisions taken Lai DV9000 manufacturing enterprises, the Foshan Lihua technology co., Ltd. General do further investigation.
February 8, Trade and Industry's law enforcement officers to follow the general location of Li Hua Technology Co., Ltd. Foshan, Guangdong, Foshan City, we understand that Trade and Industry Bureau, Pu Li Hua Technology Co., Ltd. is a Hong Kong company called Linde economic legal representative. Company registration time in 1990, counted, should be 15.6 years old, how can advertising is that it? . .
Advertising: twenty years of companies ….
I wonder how this senior years is coming. Subsequently, the business of law enforcement officers went to the west Zhangcha Town, Foshan City, Guangdong Development Zone, the popular Li-Hua Technology Co., Ltd., the company's product display cabinets, PREMIER DV9000 with the company put together the many digital cameras. Company officials recognized DV9000 indeed produced by them, and to authorize the sale of trading company in Guangzhou Hong health. .
Bureau of industry and Commerce sub-Bureau Tian He, Guangzhou Jingjian Brigade Deputy Mr. eun: according to the agreement, the company provided by Foshan Pulihua DV9000 products.
To Hong Johnson, Wang & Johnson is an agent, agents from other provinces signed with Hong-Johnson distribution agent contract. .
In the face of business and law enforcement officers on the beat is Lai DV9000 advertising in question took pulihua technology co., Ltd., a copy of the inspection report. In this report from the national testing center of the camera inspection report, was Lisa DV9000 integrated decision concluded that the qualified. However, when law enforcement staff on the inspection report of the project is checked when it found that, in the test report on the total inspection items 30 items, but no picture pixel values and video effects of test results.
However, no test results of these two values, the DV9000's ads just become the biggest selling point of the product information: 600-megapixel camera and DVD quality video effects to many consumers tempted. .
So this is what can be achieved, DV9000 how many megapixels, 6 Megapixels in advertising and is based on what that? when requested further information on the relevant circumstances DV9000, no-charge pulihua science explained.
Q: Today, we can not accept a positive interview? . .
Pulihua technology co., Ltd. in charge: you can not.
Inspection report listed the 30 elements, including flash index, white balance, key switch of durability, even including the interchangeability of the tripod is really in great detail, but what is precisely lacking critical camera pixels and video pixels . In the ad, the business is precisely the function of these two large amount of publicity. We must ask, advertised six million pixel camera, DVD-quality video function of what we talk about? The DV9000 is how advertising baked it? We found the advertising producers. .
Advertisement producer interview.
February 9, Trade and Industry's law enforcement officers to follow in Zhuhai City, Guangdong Province, saw the commercials who PREMIER DV9000, he called Zong Hao is a freelance choreographer. .
DV9000 television advertising in the planning, design, and early film has firsthand completed.
Zong Hao in the computer, law enforcement officers found a PREMIER DV9000 ads. For the ad, Xiao still fresh in my memory. .
Freelancers: Mr. Lin, Hao Liu Zong-find me over to shoot this film.
Q: About what time? . .
Freelancers: around Liu Zong glory at the end of 2004.
Q: Have you signed an agreement at that time? . .
Freelance Liu Zong, no. I am a freelancer, it belongs to help, there is no agreement with the company.
Xiao Liu told reporters that he should be boss Linxiang Huang Hong Johnson's invitation to film the ad, advertising a location in Zhuhai, the ads appear are those people actually get the actors to spend money. .
Freelance Liu Zong glory: they're we invite actors.
Q: What kind of actor? Where requested it? . .
Freelancers: Howard Liu Zong is the brokerage firm looking for an actor.
Xiao Liu admitted to a reporter, ad those uncle and aunt in the shooting have not used before advertising DV9000, and they put in ads that praise DV9000 words, the actual design of good by his own lines, and advertising those beautiful photos and video are not all taken with the DV9000. .
Freelance Liu Zong glory: shooting time we spent on two machines, one is the camera, BETACAM is a television with the camera, professional camera, in addition to using the DV9000 take some close-up as two sets of images.
Xiao Liu told reporters that the reason is because with a two-camera DV9000 deficiencies in the design. .
Freelance Liu Zong glory: weak light, its image is not very good, when shooting in the sunlight, the exposure is relatively high, the forehead against the Sun will be lit up to professional level.
It also reminds us of the King in the photo with the DV9000 to his son when the situation picture, Kim son does have a large forehead reflector. .
Finally she doesn't even tell us, in the production of the ad, he is only responsible for the advertising of filming, postproduction of advertising is another company called decoration dissemination of advertising companies. However, there is one thing he can say with certainty: advertisements of those beautiful photos and not with the DV9000 filmed.
Freelance Zong Hao: We did not shoot this scene with the DV9000, not making the flowers. .
Q: the image of a yellow woman buzhuang was shot using DV9000?.
Freelance Zong Hao: We had two flight close-up shooting the actress, according to point of view, this should not DV9000 shot. .
Q: it this is what the machine to shoot?.
Freelance Zong Hao: It should be BETACAM shot. .
Xiao Liu said advertisement Garland and yellow girl buzhuang picture no is DV9000. For advertising in the old man took to stream flowing water, and water in the goldfish, are late after computer processing is completed.
From Zhuhai, according to Xiao Liu provide clues to the business of law enforcement officers to understand the situation in Guangzhou dotted Communication Co., Ltd., however, when law enforcement officers found dotted company, here is the door locked and empty. .
Bureau of industry and Commerce sub-Bureau Tian He, Guangzhou Jingjian Brigade Deputy Mr. eun strong: the next step we will follow the law of the Hong Sheng arrested for false propaganda, mislead consumers conduct investigated.
Advertising is not bright flowers shot with DV9000, stream water, the water of goldfish pictures have all been through the computer processing and handling. In the interest driven by an exaggerated advertising so well baked, and the temptation of those beautiful, consumers almost no resistance. Eventually spent the money, buy a lot of trouble. PREMIER's lie was exposed, while a similar ad continues the streets, we do not know how these lies deceived many people, when they can disappear from our lives. (TechWeb). .
